WHAT’S NEW
The Fraud Factor: Urgent Strategies for Safer Digital Marketing
An Eye-Opening Evening with Forbes Author & Digital Marketing Expert Anna Covert (Honolulu, HI) May 12, 2025 — Digital fraud is quietly costing businesses billions each year, and most don't even realize it. That’s the [...]
Public Speaking for Hawaii Schools, Nonprofits & Community Groups: Educate, Empower, and Inspire
If you’re part of a nonprofit, school, college, or community organization in Hawaii, you know how important it is to educate your members—especially in today’s fast-moving digital world. Whether you’re teaching teens about online [...]
Looking for a Speaker in Hawaii? Book a Local Expert Who Delivers Real Business Results
When your business is based in Hawaii, your events reflect more than just your brand—they reflect your values, your community, and your kuleana (responsibility). Whether you're planning an employee training, client appreciation event, leadership [...]
Small Company, Big Impact: Why Hiring a Speaker in Hawaii Isn’t Just for the Big Guys
You don’t need to be a Fortune 500 to bring in a world-class speaker for your Hawaii event. Whether you’re planning a team offsite, leadership retreat, or company getaway, small and mid-sized businesses can [...]
Hiring a Public Speaker in Hawaii? Here’s How to Elevate Your Event with Authentic Impact
When you're planning an event in Hawaii—whether it’s a corporate retreat, leadership summit, association gathering, or professional development workshop—your speaker sets the tone. The right speaker doesn’t just fill a time slot; they ignite [...]
The Art of Hiring a Public Speaker for Your Hawaii Event: Leading With Aloha, Delivering Real Impact
When a company or organization brings people together in Hawaii, expectations are high. There’s the setting—paradise, yes, but also a place with deep traditions of community and respect. And there’s the opportunity: a chance [...]
Featured In Aspen Country Day – Alumni Journeys: Anna Covert ’98, on a mission to improve digital marketing
Original Article Posted February 26, 2025 Aspen Country Day School graduates are all over the world, building lives of meaning and purpose. As the founder of Covert Communication, Hawaii’s largest digital marketing firm, Anna (Lefkowitz) [...]
Digital Marketing Expert is Now Available for Public Speaking Engagements
Anna Covert, author, entrepreneur, and digital innovator presents throughout Hawaii and beyond Too often, businesses are sold digital solutions that don’t work or can’t be verified. My goal is to empower companies and organizations with [...]
Marking the One-Year Anniversary of The Covert Code Podcast
Honolulu, HI, UNITED STATES, February 21, 2025. The Covert Code Podcast, hosted by renowned digital marketing expert, author, and entrepreneur Anna Covert, is celebrating its one-year anniversary with its 52nd weekly episode. Launched on February [...]
Tipping the Scale: Navigating Privacy and Innovation in Advertising
Anna Covert—Forbes Books Author Forbes Books—AUTHOR POST Published January 12, 2025 As a creative person and an advertising agency owner, I have mixed feelings about privacy. Early in my career, it was common for clients [...]
The Covert Code Resources Are Now FREE!
This Cyber Monday, The Covert Code is taking an unprecedented step to empower online business owners. Recognizing the surge in digital shopping and the demands it places on entrepreneurs, The Covert Code has transformed its exclusive [...]
Anna Covert Featured On Island Life TV
Join digital media expert Anna Covert as she breaks down the essentials of mastering digital marketing in this exclusive Island Life TV feature. Whether you're a small business owner, content creator, or simply curious [...]
Earth to Google: Your Business Tools Need to Do Better
Anna Covert - Forbes Books Author Forbes Books - AUTHOR POST Published November 4, 2024 Technology has made our world closer. But when AI and search results can’t solve a problem, technology seems less like [...]
Featured In Young Upstarts – How To Plan Your Digital Marketing Budget While Avoiding Common Mistakes
Original Article Posted October 16, 2024 by Anna Covert You’ve created a business plan and are feeling pumped. It’s time to share it with the world and start to generate revenue. At that point, a [...]
Focus on Customers: Don’t Be Scammed By SEO
Anna Covert - Forbes Books Author Forbes Books - AUTHOR POST Published September 26, 2024 Every day, an online search optimization company contacts at least one of my client’s websites, outlining what’s wrong and [...]
Buyer Beware: When to Pump the Brakes on Your Digital Marketing
Anna Covert - Forbes Books Author Forbes Books - AUTHOR POST Published August 1, 2024 If you spend time on the beach in Hawaii, you’ll see surfers “carving”—rebalancing to change direction quickly as a way [...]
The Covert Code: Mastering the Art of Digital Marketing is No. 1 In Many Amazon Book Categories
#1 in six categories and is moving up in a number of others! Honolulu, HI, UNITED STATES, July 16, 2024. With just over 1 month of sales, The Covert Code: Mastering the Art of [...]
Featured In Authority Magazine – The Top 5 New Marketing Trends Leaders Need To Know
Original Article Posted June 10th by Rachel Kilne Overall, my tip is to focus on what you’re passionate about and then keep learning. If you want to attract more business, picking a niche and [...]
Featured In AdAge – How Social Media Warning Labels Could Upend Digital Advertising
HOW SOCIAL MEDIA WARNING LABELS COULD UPEND DIGITAL ADVERTISING—MARKETING EXPERTS REACT Original Article Posted June 28th, 2024 by Asa Hiken Digital advertisers could be forced to adjust their social media strategies after the U.S. surgeon [...]
Featured In SpecialityRetailer – Gen Z Marketing Tips
Original Article Posted June 12th by Krystina Skibo Gen Z are a unique subset of consumers —they’re tech-savvy, they view social media and advertising differently than other generations, and they expect more from brands than [...]
The Covert Code: #1 New Kindle Release in Online Advertising category on Amazon
#1 New Kindle Release in Online Advertising category on Amazon Honolulu, HI, UNITED STATES, June 21, 2024. Immediately following the release of the book on June 18, 2024, Anna Covert’s book, published by Forbes, [...]
Automation vs AI: The Difference Can Make or Break Your Bottom Line
Anna Covert - Forbes Books Author Forbes Books - AUTHOR POST Published June 28th, 2024 Who’s in control? The answer to this question matters when building a company’s technology stack. It’s imperative to look forward [...]
Covert Communication Founder Offers Blueprint for Digital Marketing Excellence
“The Covert Code” by Anna Covert is released with Forbes Books Forbes Books, which Advantage Media Group is running under a license, has posted this release on their behalf. The Covert Code: Mastering the [...]
How Much Is a New Customer Worth to You?
Anna Covert - Forbes Books Author Forbes Books - AUTHOR POST Published June 3, 2024 One of the most difficult questions my clients wrestle with is, “How much is a new customer worth to [...]
Consumer Privacy: How Universal Is Universal Consent?
Anna Covert - Forbes Books Author Forbes Books - AUTHOR POST Published May 3, 2024 I was recently invited to be a guest on a webinar hosted by the International Association of Privacy Professionals titled [...]
