When a company or organization brings people together in Hawaii, expectations are high. There’s the setting—paradise, yes, but also a place with deep traditions of community and respect. And there’s the opportunity: a chance to connect, spark action, and deliver lasting value. The right public speaker can elevate a Hawaii event from simply memorable to truly transformative. There’s little room for “off the mark” here. So how should you select a speaker who will resonate with your audience and do so with Aloha?

The True Value of Purposeful Speaking in Hawaii

Hiring a public speaker isn’t just about entertainment or credentials. It’s about creating a meaningful connection in the room and leaving a lasting impact. True Aloha means showing up authentically, building trust, and honoring the unique culture and story of the islands. That’s what you want your speaker to embody.

In my experience consulting with hundreds of organizations and designing events throughout Hawaii, the speakers who deliver the highest ROI are those who understand the significance of being invited into a Hawaiian space—they come prepared to connect, not just to present.

Key Considerations for Hiring a Speaker in Hawaii

1. Understand Your Audience and Objectives

Who will be in the room, and what’s the core goal for your event? Whether it’s inspiration, education, or strategic alignment, your speaker should have experience customizing their content for your audience’s background, goals, and context. A one-size-fits-all approach won’t cut it here.

2. Cultural Fit: Local Knowledge and the Spirit of Aloha

Too often, mainland organizations underestimate the nuances of the island business culture. In Hawaii, relationships come first. Storytelling, humility, and respect for community are essential. When I consult on speaker selection, I encourage clients to prioritize those who either live here, have ties to the community, or have demonstrated authentic commitment to understanding Hawaii beyond the brochure.

Speakers who do business with Aloha approach every interaction with respect and curiosity. They avoid clichés and quick assumptions, and instead, take time to learn key values—like kuleana (responsibility), pono (integrity), and the importance of honoring place (āina) and people (kānaka). Simply put: does your speaker get it, and can they create genuine connection?

3. Align With Organizational Goals and Event Themes

Exceptional events are never accidental—they begin with intention. Align your speaker search with the “why” of your event. Are you driving culture change, launching a new product, or seeking to deepen relationships? Ask speakers for real-world examples of how their message has delivered on similar objectives, and look for those who can tailor their approach to bridge your business needs with Hawaii’s unique context.

Even experienced planners can stumble on the details that matter in Hawaii. For example, a well-meaning speaker who misuses local terminology, or who treats the islands as just a picturesque backdrop, can alienate rather than engage. Set clear expectations in advance and provide cultural orientation if necessary.

Engagement and Lasting Impact: More Than Just a Speech

The best speakers move audiences from inform to inspire. They integrate interactive moments, relevant stories, and actionable strategies. In my work at Covert Communication, I’ve seen that when a speaker leaves participants with a new perspective or tool that invite continued conversation long after the closing applause, the value extends far beyond the event itself. Instead, and what I’ve emphasized here, it builds a connection.

How to Vet and Select the Right Speaker: A Business-with-Aloha Checklist

Drawing from both my agency best practices and the wisdom of Hawaiian business culture, use this checklist to guide your search:

  • References and Past Performance: Always ask for references from previous Hawaii events or organizations with similar values.
  • Cultural Fluency: Review video samples—do they demonstrate cultural sensitivity and adaptability?
  • Preparation Process: Will the speaker invest time to understand your audience, organization, and event goals?
  • Local Engagement: Does the speaker offer to connect pre-event with local stakeholders or co-create an agenda?
  • Flexibility: Are they responsive, humble, and open to adjusting their content in response to current events or feedback?
  • Alignment: Are their messaging, demeanor, and delivery consistent with your organizational values—and with Aloha?

Setting the Stage for Success: Closing Thoughts

The most successful events are ones where relationships are strengthened and every guest leaves feeling seen, heard, and connected. Hire a speaker who will respect the privilege of addressing your community and who understands that in Hawaii, every word carries weight.

If you’re ready to set the bar higher for your next event or need help curating a shortlist of speakers who deliver both measurable impact and genuine Aloha, connect with me, Anna Covert, the only Forbes author in the state. I’ll expertly curate engagement for your business, from small corporate discussions to larger events, customize the session to meet your business goals with topics ranging from digital marketing, using behavioral science in marketing, protecting yourself from online fraud, creating a customer journey and more. Speaking engagements include local delights from clients including high quality custom lei to made-in Hawaii local snacks and options for book signings. Let’s create an experience that will be remembered long after your event is pau (finished).

Anna Covert is founder of Covert Communication, Hawaii’s largest digital marketing firm, and author of The Covert Code. Connect with her on LinkedIn and subscribe to her podcast!