WHAT’S NEW
Buyer Beware: When to Pump the Brakes on Your Digital Marketing
Anna Covert - Forbes Books Author Forbes Books - AUTHOR POST Published August 1, 2024 If you spend time on the beach in Hawaii, you’ll see surfers “carving”—rebalancing to change direction quickly as a way [...]
The Covert Code: Mastering the Art of Digital Marketing is No. 1 In Many Amazon Book Categories
#1 in six categories and is moving up in a number of others! Honolulu, HI, UNITED STATES, July 16, 2024. With just over 1 month of sales, The Covert Code: Mastering the Art of [...]
Featured In Authority Magazine – The Top 5 New Marketing Trends Leaders Need To Know
Original Article Posted June 10th by Rachel Kilne Overall, my tip is to focus on what you’re passionate about and then keep learning. If you want to attract more business, picking a niche and [...]
Featured In AdAge – How Social Media Warning Labels Could Upend Digital Advertising
HOW SOCIAL MEDIA WARNING LABELS COULD UPEND DIGITAL ADVERTISING—MARKETING EXPERTS REACT Original Article Posted June 28th, 2024 by Asa Hiken Digital advertisers could be forced to adjust their social media strategies after the U.S. surgeon [...]
Featured In SpecialityRetailer – Gen Z Marketing Tips
Original Article Posted June 12th by Krystina Skibo Gen Z are a unique subset of consumers — they’re tech-savvy, they view social media and advertising differently than other generations and expect more from brands than [...]
The Covert Code: #1 New Kindle Release in Online Advertising category on Amazon
#1 New Kindle Release in Online Advertising category on AmazonHonolulu, HI, UNITED STATES, June 21, 2024. Immediately following the release of the book on June 18, 2024, Anna Covert’s book, published by Forbes, has attained [...]
Automation vs AI: The Difference Can Make or Break Your Bottom Line
Anna Covert - Forbes Books Author Forbes Books - AUTHOR POST Published June 28th, 2024 Who’s in control? The answer to this question matters when building a company’s technology stack. It’s imperative to look forward [...]
Covert Communication Founder Offers Blueprint for Digital Marketing Excellence
“The Covert Code” by Anna Covert is released with Forbes Books Forbes Books, which Advantage Media Group is running under a license, has posted this release on their behalf. The Covert Code: Mastering the [...]
How Much Is a New Customer Worth to You?
Anna Covert - Forbes Books Author Forbes Books - AUTHOR POST Published June 3, 2024 One of the most difficult questions my clients wrestle with is, “How much is a new customer worth to [...]
Consumer Privacy: How Universal Is Universal Consent?
Anna Covert - Forbes Books Author Forbes Books - AUTHOR POST Published May 3, 2024 I was recently invited to be a guest on a webinar hosted by the International Association of Privacy Professionals titled [...]
Understanding How to Do Business With Aloha
Anna Covert - Forbes Books Author Forbes Books - AUTHOR POST Published April 26, 2024 For the past 20 years, I have called Hawaii home. I’m not Hawaiian. I’m a Kama’aina, which means Local. The [...]
Proximity: It’s Not Just About Your Location
Anna Covert - Forbes Books Author Forbes Books - AUTHOR POST Published March 15, 2024 I’m a big believer in supporting local businesses. But what does “buy local” mean when it comes to digital media? [...]
Anna Covert Releases Digital Marketing Book & Podcast
Unlocking the secrets of digital marketing and explaining strategies that deliver success. I am passionate about helping business owners navigate the world of digital marketing. Too often, they have been ‘sold’ digital solutions that [...]
Are We Approaching the End of the Data Age?
Anna Covert - Forbes Books Author Forbes Books - AUTHOR POST Published Feb 9, 2024 In marketing, data is an incredibly valuable currency. First-party data, or data that your business has collected, can provide you [...]
FOMO And AI: Do You Have Fear Of Missing Out?
Anna Covert - Forbes Books Author Forbes Books - AUTHOR POST Published Jan 15th, 2024 “What do I need to know about AI?” This may be the question that clients most often ask me. I [...]
Panasonic Chose Covert Communication to Develop Their Solar Calculator
After Covert Communication developed a very successful Solar Wizard calculator plugin, Panasonic, one of the largest and most respected technology companies in the world, approached the agency to give them a proprietary version for their [...]
Covert Communication Solves Connectivity Problems with MANA
In Hawaiian, MANA means power. The mission of Covert Communication was simple: to develop a way to connect application programming interfaces through custom code without the use of Zapier or third-party services. In working with [...]
Trusting Solar Calculator Adds Even More Features
The Trusting Solar Calculator, also known as the Solar Wizard, was developed by a team of developers who saw the need to help solar dealers convert more leads to sales. The plugin allows homeowners and [...]
Covert Communication Launches Aerial Impacts
Oversized postcards with custom solar systems shown on each homeowner's roof As Covert Communication worked with solar dealers across the country, they found that sales efforts became easier if homeowners had some connection with the [...]
