Helping Solar Industry Professionals Navigate the Challenging Landscape

Honolulu, HI, September 10, 2025 – The solar industry has never been easy. From shifting incentives and changing policies to supply chain disruptions and financing hurdles, it’s a constant test of persistence. The new book, The Solar Coaster: The Solar Industry’s Ultimate Playbook, takes readers inside this unpredictable industry and offers a candid, motivating guide for professionals determined to make a difference in the clean energy transition. It is being introduced at RE+ in Las Vegas, September 8–11, 2025, and then will be available wherever books are sold.

Far from a straight path, the solar industry is a wild ride of breakthroughs, setbacks, and everything in between. The Solar Coaster is written for those who refuse to give up—no matter how steep the climb or sudden the drop. It provides lessons, insights, and stories from the field that underscore one truth: while technology and policy may shift, resilience is the real power source.

“In solar, challenges aren’t the exception—they’re the rule,” said Anna Covert, author of The Solar Coaster. “This book is for the leaders, innovators, and everyday professionals who keep showing up, finding solutions, and pushing forward despite the turbulence. Because our mission for a cleaner future remains unshakable.”

Written with both candor and encouragement, The Solar Coaster serves as a companion for industry veterans, entrepreneurs, and newcomers alike—helping them navigate obstacles, find inspiration, and stay focused on the long-term vision of a sustainable future.

The book features numerous solar entrepreneurs and industry leaders. The book features interviews with the following leaders:

  • Howard Lamb, 30-Year Solar Expert & Advocate
  • Greg Field, Home Energy Solutions Leader
  • Tony Milazzo, Timeshare Veteran & Solar CEO
  • Anthony Baro, Innovator, Founder of E2Sol & PowerDocks
  • Kelly Barber, Industry Veteran & Sales Leader
  • Justin Nielsen, Co-Founder of Wolf River Electric
  • Hannah Raines, Marketing Director, REC Group
  • And more…

The Solar Coaster: The Solar Industry’s Ultimate Playbook will soon be available wherever books are sold.  And check out the new The Solar Coaster podcast that launched September 10, 2025, and will air new episodes every Wednesday, available on your favorite streaming platform. Find out more at solarcoasterbook.com.