New four-part series explores authorship, thought leadership, and authority building for CEOs and C-suite leaders

The Covert Code podcast has launched a new four-part educational series titled “Authority as a Growth Strategy” featuring senior executives from The Authority Company the parent company of Forbes Books.

The series delivers strategic insight for CEOs, entrepreneurs, and C-suite leaders seeking to build authority, expand visibility, and convert thought leadership into measurable business growth.

As executive visibility increasingly influences enterprise valuation, strategic partnerships, recruiting leverage, and customer trust, “Authority as a Growth Strategy” explores how leaders can intentionally develop authority as a competitive business asset. 

Executive Authority in the Modern Marketplace

The “Authority as a Growth Strategy” series brings together The Authority Company’s senior leadership team for in-depth conversations on authorship strategy, publishing excellence, media positioning, and brand expansion.

Each episode provides actionable frameworks designed to help leaders move beyond passive visibility and toward intentional authority building.

Featured executives include:

Beth LaGuardia Cooper, President & Chief Marketing Officer, The Authority Company

Beth LaGuardia Cooper oversees brand strategy, public relations, and marketing operations across Advantage Media Group. With experience leading performance-driven marketing initiatives, Cooper discusses how executive authority must be engineered strategically to create sustained market credibility.

Episode 1: She examines “The Big Picture” – How authority, trust, and visibility are reshaping the way leaders grow in an AI-driven world.

  • The intersection of brand clarity and authority positioning
  • How media visibility drives business outcomes
  • The role of long-term reputation strategy in executive growth

Natalie Mazzarella, Vice President of Authority Brand Building

Natalie Mazzarella leads the strategic expansion of Advantage Media’s media services, helping authors transform their ideas into scalable personal brands.

Episode 2 covers “Authority Brand Building” –   Becoming the Face of Your Brand

  • Building an integrated authority ecosystem
  • Leveraging media, speaking engagements, and digital platforms
  • Turning thought leadership into sustained influence

Tyler LeBleu, Senior Vice President of Publishing

Tyler LeBleu oversees the full publishing lifecycle for authors, directing Writing & Editorial, Production, Creative Design, and Supply Chain operations.

In Episode 3 Tyler focuses on “Demystifying the Publishing Process” – Accelerating Your Authority Journey,

  • What distinguishes a strategic business book from a vanity project
  • Publishing processes that reinforce credibility
  • How execution quality impacts long-term authority

Terry Stanton, Authority Strategy Executive

Terry Stanton helps global and personal brands design visibility strategies that elevate influence. Her background spans public relations, marketing strategy, SEO writing, video production, and broadcast journalism.

In Episode 4, Terry discusses “Brand Building” – Start With the End in Mind: Designing Your Authority Journey

  • Tactical strategies for translating executive expertise into thought leadership
  • Insights on integrating traditional media with digital platforms
  • Frameworks for building scalable authority assets

Why Authority Matters Now

In an era of rapid content creation and AI-generated information, credibility has become both more fragile and more valuable. The “Authority as a Growth Strategy” podcast series addresses the growing demand among executives to control their narrative and differentiate in competitive markets.

The series is distributed across YouTube and major podcast platforms and is supported by short-form digital content designed to expand reach nationwide.

“Authority is not accidental—it’s strategic capital,” said Anna Covert, host of The Covert Code. “When leaders approach authorship and media intentionally, they build influence that compounds over time.”

The “Authority as a Growth Strategy” series is now streaming on The Covert Code podcast.

For more information, visit thecovertcode.com.